Trends in U.S. Video Gaming – the Rise of Cross-PlatformTrends in U.S. Video Gaming – the Rise of Cross-Platform

Trends in U.S. Video Gaming – the Rise of Cross-Platform


Gamers have never had more choice in terms of how to play and spend. Mobile and tablet gaming is on the rise, according to Nielsen’s annual U.S. Gaming: A 360° View survey, helping to fuel a seven percent increase in total gaming time over last year. Meanwhile, total game spend for core buyers is unchanged year-over-year but allocation is shifting, with digital content and subscriptions (+8 percentage points) picking up share, offsetting lower purchasing rates for new and used games, rentals and controllers. These trends point to continued dynamism for an industry in transition.

Today’s Gaming Landscape:
Over half of households (56 percent) own at least one current generation gaming console as of January 2012, up from 50 percent last year
There is increasing overlap and competition in the mobile / handheld / tablet gaming space: 66 percent of households with kids age 6-12 that own a Nintendo DS or Sony PSP also have an Apple iOS device
Android OS gaming peaks among adults 25-34 while iPhone gaming is distributed more evenly across age segments
Gamers increasingly play across multiple screens: 24 percent play on two or more of a console, a PC or a mobile / tablet device, up from 17 percent in 2009

Purchase Funnel:
The Web is increasingly important in generating awareness for game launches: Gamers are spending more time on the Internet outside of gaming and ad spend is shifting from print to digital for top games and consoles
E-commerce shopping trips for games are up 3 percent over last year, while other channels experienced declines

Consoles as Entertainment Hubs & Next-Gen:
65 percent of consoles are located in the living room; Nintendo Wii leads (75 percent) but Kinect for Microsoft Xbox 360 is helping to shift that platform toward communal spaces
Roughly four out of five of those interested in any Next-Gen console are current console owners, though much remains unknown about future consoles

[Download the U.S. Gaming: A 360° View webinar here]

For applicable findings, survey conducted among a general population sample of n=3,000 in the United States, October 2011.

Source: Nielson Wire


These tendencys moment to

These tendencys moment to continued dynamism for an commerce in changeover. venta de Tococardiografos

Games are the best for

Games are the best for recreation of people. There are many people those who believe in the games. Gaming is the new platform through people are getting new and exciting offers in different areas and platforms and helping children's to gain a lot from the online video games. Gamers are on a rise and them also on a thought how to spend and play these. Mobile and tablet console are preferred than any other devices.

Your work is emotionally, I

areeshay222's picture

Your work is emotionally, I was happy to see your blog, I hope you have a more big gain and development!
professional resume writing service


Liezel's picture
User offline. Last seen 11 weeks 5 days ago. Offline
Joined: 26/07/2011


Liezel's picture

Liezel Vermeulen specialises in rebates and co-production status administration of new international animation shows. When not number-crunching, she indulges her passion for documentary films, further education, freelance writing and is a board member of Animation South Africa.